November 6th, 2020
Facebook’s latest update has disabled more than 20,000 ad accounts. Every one of my marketing groups is blowing up with people freaking out. If your ads account is fine, bookmark this in case you need it in the future.
It’s possible – even likely that that this will be systematically resolved by the facebook team by tomorrow for MOST everyone either automatically or by using the simple steps below.
What do do Immediately
1. Go to this link and look for the chat option. If its’ visible for you, ask for a review of your ads:
NOTE: Chat can be disabled if there is high demand. If you don’t see it, look tomorrow (it’s only active during business hours).
If it’s not appearing by tomorrow, do this:
- Go to: https://www.facebook.com/accountquality
- Under What You Can Do, select Request Review.
- Follow the steps to submit a review.
A ‘reactivated’ account is ‘fragile’ and is on the ‘yellow flag list’. It’s more likely to get shut down again or have ads rejected. Keep going through the process above.
If they tell you that it’s permanently shut down, take these next steps.
The logical thing to do is to submit a request for review to Facebook.
Some accounts will get a notice like this:
“Dear Name, I had another look at your ad account and unfortunately we won’t be able to re-enable it. All ad accounts are evaluated for policy compliance and quality of ad content. When accounts run ads that don’t follow our ad policies, they’re disabled. There’s no further action that you may take here. We don’t support ads for your business model.Please consider this decision final.”
Write back and ask why specifically the account was shut down. Sometimes you’ll get helpful feedback and sometimes you’ll get crickets. If you do get feedback take it seriously!
Understanding WHY you got shut down
Facebook is becoming even more extreme about enforcing its confusing policies. Breaking the rules – even if you don’t understand them – will risk your ability to advertise on FB ever again (even with all the workarounds).
Also remove yourself any other page (as admin, advertiser, etc.) that could be flagged or look sketchy to Facebook.
Double check that YOUR page has all of the sections in your settings filled out, (both public-facing and just in settings) proving that you’re a legitimate business.
Create a NEW Business Manager Account
Your next step is to create a new Business Manager account and create a new ads there. You’ll also add in your business page to this business manager. You’ll create this at business.facebook.com.
Add in a new credit card (your previous credit card is linked to your old deactivated account).
Because your PAGE is in what would be considered “fragile”, since it’s linked to a deactivated account (and remember, so is your personal profile), your new account will also be fragile.
Begin Advertising with Your New Biz Manager Account
You can begin advertising again, being very careful not to do anything against FB policies. But if you have experience with Facebook, you’ll know that their policies can be confusing and flagging has happened a LOT more recently. Do one ad at a time. Go very slowly as you rebuild. Another flagged ad could really hurt your account right now.
Try boosting a post or running a ‘Page Likes’ campaigns to your page with a valuable content. Do not offer any link to redirect in that post. Keep everyone in Facebook.
Normally we’re not a fan of either boosting posts or page likes campaigns, but in this case you’re just rebuilding your account. It’s worth it! Just make sure you’re targeting your ideal client!
After a few weeks, you can do a simple website clicks campaign to send people to a great blog post or freebie that you offer. $50-100 here is just fine. Again, it’s not something we recommend USUALLY, but you’re rebuilding trust and this is the fastest path to success.
Next, try going out with your conversions campaign but do so carefully, especially if you don’t know why you were shut down. Go slowly and cautiously.
Proceeding cautiously beats getting shut down again, maybe permanently.
Remember that if your new ads account closed down in your business manager, you will not be able to create another ads account. Your entire business manager will be shut down at which point you’ll have to start considering some other workarounds like using a spouse’s, sibling’s, or friend’s ad account (or someone who isn’t going to use theirs).
But remember, YOUR PAGE will still be very fragile so USE CAUTION.
We hope this helps! Please reach out with any questions.