Want to know how to apply for the $1200 per month (as of the time of this post) Google ad grant? You can find a wealth of information about how to apply, and examples on this page.
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Website Wednesday Showdown (Beyonce vs Blige)
Queen B’s Website Mary J Blige’s Website
Why Being Too Specific KILLS Your Sales
Today we are talking about why being too specific kills your sales online. Valuing your work and not overwhelming your customer by overwhelming them with features. Your customers do not want ( and do not by) lists of features. They want a solution to their problem- a transformation of something that is painful. When you […]
Website Wednesday Showdown (Dylan vs Ross)
Join us for the SEO and User experience evaluation showdown that we do every Wednesday. This week we have Bob Dylan going head-to-head with Bob Ross.
Create Instructional Videos
There’s a huge difference between someone telling you how to do something and someone SHOWING you. Even if you are camera shy, you can record your screen and your voice and share great instructional content online. If you are a pt, you can share some quick excercises to help with common problems in your target […]
Want to know WHO to advertise to?
Want to know who to advertise to? I was always frustrated with the “customer avatar” process, it felt like stupid, waste-of-time guesswork. Now that this tool is available, you can learn AMAZING detail about your REAL audience- not just who you guess that your audience is. The tool? Facebook Audience Insights It’s an amazing tool […]
Why do your Angies List reviews matter?
Your Angies’ List reviews on their site or reviews anywhere online matter because bots exist. These bots are crawling all web content all the time. They don’t discriminate between a review on an industry site and a review on something like Foursquare. Imagine someone walking into your store. They are irritable and abusive to your […]
20,000 Facebook Ad Accounts Disabled
November 6th, 2020 Facebook’s latest update has disabled more than 20,000 ad accounts. Every one of my marketing groups is blowing up with people freaking out. If your ads account is fine, bookmark this in case you need it in the future. It’s possible – even likely that that this will be systematically resolved by […]
Decision Thresholds and Overwhelm
Have you EVER gone past page 3 of Google search results? Everyone has a Decision Threshold everyday, and nobody wants so many choices that they get overwhelmed. A decision threshold is the limited energy of the brain to make decisions in a day. It’s proven that the more decisions we make, the poorer quality and […]