Want to know who to advertise to? I was always frustrated with the “customer avatar” process, it felt like stupid, waste-of-time guesswork. Now that this tool is available, you can learn AMAZING detail about your REAL audience- not just who you guess that your audience is. The tool? Facebook Audience Insights It’s an amazing tool […]
Your Angies’ List reviews on their site or reviews anywhere online matter because bots exist. These bots are crawling all web content all the time. They don’t discriminate between a review on an industry site and a review on something like Foursquare. Imagine someone walking into your store. They are irritable and abusive to your […]
November 6th, 2020 Facebook’s latest update has disabled more than 20,000 ad accounts. Every one of my marketing groups is blowing up with people freaking out. If your ads account is fine, bookmark this in case you need it in the future. It’s possible – even likely that that this will be systematically resolved by […]
Have you EVER gone past page 3 of Google search results? Everyone has a Decision Threshold everyday, and nobody wants so many choices that they get overwhelmed. A decision threshold is the limited energy of the brain to make decisions in a day. It’s proven that the more decisions we make, the poorer quality and […]
The huge mistake that local businesses are making with websites is that they are spending thousands of dollars on a beautiful site, thinking that customers will scroll through every page and then come and buy. People come to businesses because they have a problem they want to solve. It may be a stopped- up sewer […]
How do you fix bad reviews from unhappy customers? Not by rewarding them for dragging your name around. Do you remember when Yelp first came out? Did you quickly dismissed it when you saw that most of the reviews were from unhappy customers ? Most review sites are filled with content daily from customers who […]
When looking for a new dentist, do people ask their friends or look online? Your reputation affects your ability to draw in new clients.