Want to know who to advertise to? I was always frustrated with the “customer avatar” process, it felt like stupid, waste-of-time guesswork. Now that this tool is available, you can learn AMAZING detail about your REAL audience- not just who you guess that your audience is.
It’s an amazing tool to learn that your customers, in addition to buying from your flower shop, also like bicycling or belong to groups for French poodle owners.
Go in and muck around. See the perimeters you can segment audiences by. You’ll be glad you did. Why? Because it shows you where you can place your ads to reach even more people that likely will want what you are offering.